Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China
نویسندگان
چکیده
منابع مشابه
Why Do Consumers Buy Counterfeit Luxury Brands?
Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n6p1